Pacsun Chief Executive Brieane Olson will host a discussion and signing for her 2026 book, “Co-Created: The Cultural Strategy That Redefined Pacsun,” at Fashion Island on Oct. 3.
Olson became the sole CEO of Pacsun in 2023 after 16 years of working at the Anaheim-based apparel company. She first joined as senior design director then moved up the ranks to chief merchandising officer, chief brand officer and president.
One of the ways Olson has recently revived Pacsun is through continuous collaborations with a range of brands such as F1 Racing, the Metropolitan Museum of Art and Roblox to keep the brand top of mind for its younger demographic.
The book event will be held at the Newport Beach shopping center’s Barnes & Noble store, starting at 11 a.m.
