Irvine-based Mountain Mike’s Pizza has appointed longtime Jack in the Box executive Sheena Dougher as the chain’s new chief marketing officer.
She succeeds Carol DeNembo.
Dougher worked at San Diego-based Jack in the Box for the past 10 years, most recently as vice president of brand marketing. Before the burger chain, she held marketing roles at Rubio’s Restaurants, Del Taco, Souplantation-parent company Garden Fresh Restaurant Corp. and Sammy’s Woodfired Pizza.
“Sheena’s track record is highlighted by her ability to translate brand strategy into tangible business results, and her numerous attributes as a seasoned marketer will further strengthen our brand position, drive traffic and sales, deepen our connections in the communities we serve and help introduce Mountain Mike’s to new guests and new regions across the country,” Chief Executive Jim Metevier said in a statement.
“There’s a significant opportunity to deepen the foundation and amplify the Mountain Mike’s narrative by sharpening what makes the brand unique,” Dougher added. “I am eager to help turn the opportunity into meaningful brand and business growth.”
